Google Ads Keyword Planner is a Google-powered tool that finds trending search terms from Google Search.
Once you’ve selected YouTube Search, you can choose a topic or keyword and Google Trends will generate its search volume. Google Trends has a YouTube-specific tab that lets you see search volumes for certain topics or keywords. Once you know about these keywords or topics, you can include these keywords in the video titles and video descriptions to optimize your videos for search queries in YouTube. For example, you can use Google Trends to find trendy topics or keywords within the beauty industry. Google Trends is a Google-powered research tool that shows search terms or topics that are gaining popularity across the globe. To learn about which keywords your target audience is using to find your types of product or service, you can use the Google Trends’ YouTube tab. Here are the top four YouTube keyword research tools you can use: 1. There are several tools you can use to research and find popular YouTube search terms related to your video content. To include relevant keywords in your video title, perform a comprehensive and detailed YouTube keyword research to find out which search terms YouTube users are using to find content related to your video. To help your YouTube video appear on YouTube search results for relevant search queries, you have to include popular keywords that YouTube users search for on YouTube in your video title. One effective approach of using YouTube to promote your product or service is by improving your YouTube video’s search ranking for search terms related to the video. You can also change the data from web searches to image, news, shopping or YouTube-specific searches.YouTube has transformed from being an entertainment platform to becoming a prolific communications and marketing platform for brands to reach consumers worldwide. If the search term has multiple meanings, you can use the category option to refine the data for the proper meaning.
GOOGLE TRENDS FOR YOUTUBE OFFLINE
This intelligence can be used in both online and offline marketing initiatives since it illuminates when customers are most interested in this product category. The highest peak every year is toward the end of January and the beginning of February, which can be seen by floating your mouse pointer over the middle of the graph and dragging it side to side. One of the great uses of Trends is to see seasonal changes in the use of a keyword which can be seen clearly if you use "tax software" as the search term and change the timeframe to 5 years. The graph will represent the interest in that keyword over the timeframe you select which can go all the way back to 2004. The resulting dataset will be for the web searches in the United States (unless you are doing this from another country) for the past 12 months. There is no better way to research keywords than Google Trends because it taps into the ultimate database of what people are searching for every day.Īssuming you know which search words your potential customers will use is a very hazardous approach, one that we were guilty of in the beginning.
GOOGLE TRENDS FOR YOUTUBE FREE
Google’s decision to include your website for any given search criteria is incredibly complex, so keywords alone won’t guarantee free traffic, but it’s an essential first step.
GOOGLE TRENDS FOR YOUTUBE FOR FREE
Using the various advertising platforms is one way of generating traffic but if you do your homework, you may be able to get visitors for free (also known as organic traffic). If you are in business, you most likely have a website. If you have a website, you want to generate as much traffic to it as possible. This rich database of ‘keywords’ can be accessed by anyone using the Google Trends web page. QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate?ĪNSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day.Įach search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool.